Product Submission
Ship your product to the lab.
Brands send their product directly to CaliCatLab — no staging, no prep, no artificial conditions. Whether it's a bag of treats, a toy, a bed, or a scratcher, it arrives and enters the home environment exactly as a consumer would receive it.
24/7 Observation Period
Seven cats interact freely — on camera, around the clock.
Our seven resident cats have unrestricted access to the product throughout the observation window. Multiple cameras capture every interaction: approach, sniff, engagement, duration, return visits, and avoidance. Nothing is prompted or staged.
Behavioral Analysis
Every interaction is logged, coded, and analyzed.
Our analysts review footage and build a structured behavioral profile for each cat. Metrics include approach rate, interaction duration, return frequency, preference signals, and comparative engagement across the panel. The result is a data-backed picture of how real cats respond to your product.
Video & Report Delivery
You receive everything you need to walk into a retail meeting with confidence.
CaliCatLab delivers a professionally edited highlight reel of genuine cat interactions, a full behavioral report, quantified usage data, and a formatted retailer presentation asset — all independently produced and citable by name.
What You Receive
Every Study Includes
Behavioral Report
Structured analysis covering interaction frequency, duration, preference signals, and behavioral patterns across all seven cats.
Interaction Video
Professionally edited highlight reel of genuine cat interactions — ready to present to retail buyers as third-party proof.
Usage Data
Quantified metrics: approach rates, time-on-product, return visits, and comparative preference data across the panel.
Retailer Presentation Asset
A formatted one-pager summarizing study findings — designed to drop directly into your retail pitch deck.
Common Questions
Frequently Asked Questions
What product categories can be studied?
Any product cats interact with: food, treats, toys, beds, scratchers, litter, grooming products, and more. If a cat can engage with it, we can study it.
How many cats participate in each study?
All seven resident cats participate in every study. This gives you behavioral data across a diverse panel — different ages, breeds, and personalities — rather than a single-cat result.
Is the study truly independent?
Yes. CaliCatLab is an independent research operation. We have no financial stake in the outcome of any study. Brands receive the data as observed — positive, neutral, or mixed.
Can I use the video and report in retail presentations?
Absolutely. That's the point. Every deliverable is formatted and licensed for use in brand presentations, trade show materials, and retailer pitch decks.
How long does a full study take?
From product receipt to final deliverable, most studies complete in 3–4 weeks. Rush timelines may be available — contact us to discuss.
Ready to start a study?
Partner with CaliCatLab and walk into your next retail meeting with independent behavioral data and video proof in hand.